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Redefine Design by Koroseal


Creators, Creating: Koroseal's Visionary Brand Launch Redefines Design Possibilities

WHO: Koroseal Interior Products 

WHAT: New brand represents the transformation of Koroseal to adapt to changing market needs to support the success of customers 

WHEN: April 30, 2024 

WHERE: Hospitality Design Expo, Las Vegas, NV 

WHY: Koroseal exists to prime creators with the building blocks to fuel their creative process while delivering real-world performance to ensure their vision endures 


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Koroseal, a leading name in interior finishes, is proud to announce the launch of its dynamic new brand at the Hospitality Design Expo. Building on a foundation of product performance and customer support for more than six decades, this transformation marks a pivotal moment for Koroseal as it adapts and innovates to demonstrate its commitment to the industry. To ensure the rebrand effectively connects with and reflects the entire interiors community, the company collected and incorporated thoughtful feedback from its customers.  


“In the ever-evolving interior design industry, our customers face a dual challenge: staying ahead of trends while delivering functional, awe-inspiring spaces. By embracing innovation, enhancing our manufacturing capabilities, and fostering collaboration, we empower our customers to transform their visions into reality,” said Matt Sepsey, Senior Vice President of Brand Strategy. 


Koroseal redefines itself through unique experiences at HD Expo, a refreshed digital presence, and brand activations that celebrate the essence of our new Creators, Creating campaign. Inspired by our new brand identity, an art installation that represents the spirit of collaboration, creativity, and transformation is prominently featured in the lobby of HD. 


Visit booth #5634 where Koroseal and Arte feature intricate specialty designs, bold new digital and performance wallcoverings, and acoustic solutions suitable for a variety of hospitality and contract applications. 


Vote for your favorite finalist in the Calling All Creators design contest. Koroseal called on the design community to inspire a new digital wallcovering design by submitting a design that emulates transformation and sparks innovation. The winner will receive an all-expenses-paid trip to Louisville, Kentucky to collaborate with the Koroseal design team to interpret their design and bring it to life.  

“Koroseal is committed to transforming from a product-centric company to a customer- and solutions-centric organization. The evolution began internally with strategic investments in our people, strengthening partner relationships, realigning our organizational structure, and developing new go-to-market strategies. I look forward to achieving new milestones and exceeding our customers’ expectations,” said John Murray, Chief Executive Officer. 

We invite creators to unleash their imagination and view Koroseal as the provider of limitless solutions. Together, we’ll shape inspiring spaces that leave a lasting impact. 

About Koroseal 

Koroseal doesn’t just create interior solutions; they craft experiences. Demonstrating their commitment to customer satisfaction, they showcase a legacy of investment and innovation alongside a dedicated global service organization. With unparalleled expertise, they empower designers, architects, and specifiers to bring their visions to life. From functional spaces to breathtaking luxurious interiors, their market-driven designs redefine what’s possible. Welcome to the world of limitless possibilities with Koroseal. 


Visit us at for more information. 

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Product Added to Favorites

Welcome to the newly improved Koroseal website!

We've made it easier to find the products and samples you need. Start with "products" in the main navigation and dive into any category you'd like or start with a search below.

If you need further assistance, call 855-753-5474.


Pattern #: LUZ1-11
Pattern Name: Luzon
Color: Blue
Brand: Walltalkers
Designer: Patty Madden
Pattern Style: Geometric