Redefine Design by Koroseal

The HD Expo + Conference is one of the largest and most exciting annual events in our industry! From the heart of Las Vegas, HD Expo brings our design community together for hospitality and design product discovery. The Koroseal team loves attending HD each year because it is customer-driven. The event is truly focused on a cumulation of the latest trends, manufacturers, and industry experts for a networking event that allows teams to build ideas and relationships, paving the way for future dream-making.

HD Expo 2025 definitely was invigorating! Not only did Korosesal have the opportunity to showcase its own booth space, launch new products, and feature some of our own dream-worthy designs; we also were deeply inspired and energized as we learned, observed, and connected with fellow forward-thinking creators.

Craving a glimpse into the exciting world of HD? Below are some of the Koroseal team's favorite trends and new products from this year’s show!

Trends to Watch

Over the course of 3 days, HD Expo brought to life new ideas, industry insights, and true design inspiration. Check out these swoon-worthy color, design, and material trends we just couldn’t get enough of!

Shifts in Color: Earthly Greens, Blues, & Warm-Clay Tones

This year’s exhibit showcased a noticeable and dramatic shift in color. Greens were ever present, ranging from sage and avocado shades, to exciting accents of vibrant citrus. Brilliant Kelly greens and striking blue teals were also prevalent in the sea of green colorways.

Greens were complimented with a sense of softness that came through in the use of soft celadons and pastel hues. While blues were tried and true, they definitely took a back seat to this year’s green focus. The blues consisted mostly of rich shades of navy and accents of soft, dusted down, mid-range tones.

We also loved the use of warm clay colors - spanning the spectrum of red earth shades with hints of brown, to soft pastels. When used in combination, the clay coloring of brown, burgundy, rose, and soft make-up inspired pinks created an inviting, tranquil space and color story.

Lastly, the use of yellow as an accent color was a strikingly beautiful way to complement the greens, blues, and warm clay tones.

Bold & Beautiful Patterns

Striking statements were made through the use of large scale, organic patterns; featured in bright, captivating colors.

Prevalent bold patterns utilized botanical theming and organic shapes. Also, many classic patterns were reinvented in fresh, new ways. From free-form stripes to meandering plaids, the new twist on timeless classics made them feel fun, without being too stuffy. Fringe also re-emerged as a familiar design element, featured in various pieces, from furniture to unexpected applications in wallcoverings and accessories.

The Design team also loved seeing the new uses of pattern layering. Pattern on pattern, and texture on texture created a dynamic palette for many of the vignettes on the show floor.

Stylish Comfort

Overall, the products on display had a relaxed casualness that featured comfort, without compromising style.

Structured pieces and crisp lines gave way to curvilinear shapes with soft, rounded corners. Everything from furniture, to accessories and structural elements, had a more organic quality that was soft and natural.

Many pieces were reminiscent of the Art Deco and Art Nouveau movements. Although a few booths focused more heavily on these styles, most examples we saw were quiet nods, brought to life with color and the integration of adapted greek key and fan shapes.

Natural Warmth

Wood and other natural materials like cane, jute, and sisal permeated the show floor. From walls, to floors - and everything in between - the warm use of natural materials was omnipresent, leaving behind the greige and cerused finishes we are used to seeing. Designers welcomed materials in their natural state, adding dynamic textures, and warm tones of honey and rich browns.

The vertical ribbed wood trend transformed this year into a new direction - wood slats become freeform. The vertical wood was also enhanced with new concave and convex shapes.

Sustainability - the New Expectation

As we have witnessed throughout the design community, sustainable options are becoming more of a need than an added value. Sustainability is now the expectation of all products in the hospitality industry. Eco-friendly sourced materials, energy-efficient operating systems, ways to reduce manufacturing waste, and carbon footprint neutralization are now priorities for many businesses. With new product options consistently evolving, we are excited to see sustainable and eco-friendly choices continue to become second-nature.

NEW Koroseal & Arte Products Featured at HD Expo

With over 600 product suppliers, spanning over 25 categories, HD Expo 2025 hosted a vast supply of inspiration. Koroseal and Arte were at the top of that list, featuring several new design products and mindfully-crafted displays. We can’t wait to help bring customer visions to life, utilizing some of our favorite new products!

NEW! Architectural Panel Systems

Trend: Innovative Spaces & Flexibility
Available Solutions: Wall Panels, Ceiling Tiles, Planks, Baffles and Beams, Clouds, Digital/Art

Reimagine your space with Koroseal’s new architectural panel systems. Koroseal and American Architectural Products Group (AAPG) have partnered to create modular wall panel systems that seamlessly blend beauty, durability, modular flexibility, and enhanced acoustical performance. Now, customers can experience the ease and flexibility of modular walls, as well as the beautiful design and reliable durability of Koroseal, all within one solution.

Coming Soon! Lucent Bloom

Trend: Bold & Beautiful Patterns
Available in 5 colorways

Lucent Bloom is one of our newest additions to the Specialty Wallcovering product portfolio - a product line full of unique artistry. Crafted with delicate, transparent petals atop a luxurious foil background, this decorative wallcovering is sure to bring a unique beauty and natural glow to your space.

Digital Design Solutions - Premier Customization Options, Now Featuring NEW Substrates!

Trend: Innovative Spaces & Flexibility
Available Materials: Digital Substrates (Type II, Mylar, Natural & Specialty, Sustainable PVC-free), Window Film, Wallcovering, Arbor Wood Wallcovering

Koroseal’s Digital Design solutions provide customers an extensive selection of uniquely curated designs, as well as options to create your own custom design; all of which can be printed on a wide range of materials - offering you infinite customization opportunities. Our digital design process is collaborative and easy. Working one-on-one with our creative experts ensures not only quality and precision, but breathtakingly beautiful results.

Recently, we’ve added more on-trend substrates to our already extensive list of customization options. Pair any of our beautiful substrates with your favorite design to create the perfect backdrop for your new space.

NEW! PVC-Free Silver Mylar Substrate
Pictured: Serenity KDE-SER-04

NEW! Burlap Substrate
Pictured: Awaken Valley KDE-AWW-05

NEW! Vedia - Digitally Printed on Arbor

Digitally printed on Cedar, Japanese Smoked Slip Match Random Plank QC
Trend: Natural Warmth | Sustainability

Koroseal’s extensive line of high-quality Arbor Wood solutions are not only naturally beautiful, but also uniquely flexible; allowing you to foster the warmth of real, natural wood into any creative vision.

Bring the beauty and luxurious warmth of natural wood into your space, with the new Vedia design - digitally printed on Arbor Wood, featuring natural grains imprinted with an earthly leaf design.

Explore More Arbor Wood Solutions

NEW! Whispering Waves

Trend: Shifts in Color - Greens
Available in 6 colorways

Embracing wellness and well-being, Whispering Waves captures the essence of serenity. With vertical ombre stripes, inspired by the gentle flow of water, this design evokes a sense of tranquility and balance, creating a peaceful environment that encourages mindfulness and relaxation. The color palette of Whispering Waves is a perfect reflection of 2025’s color trends, blending serene calmness with vibrant energy. Whispering Waves is an ideal pattern for spaces that celebrate vitality, balance, and a modern connection to nature.

NEW! Under the Sycamore Tree - by Arte

Trend: Natural Warmth | Bold & Beautiful Patterns
Available in 2 colorways

Creating a stunning panorama, Under the Sycamore Tree is a wallcovering option that features beautiful wood patterns, crafted by hand. Each piece of colored wood veneer has been arranged to create a stunning scene. The grain and natural nuances of the wood transform the wall into a beautiful work of art.

NEW! Miro - by Arte

Trend: Stylish Comfort | Warm-Clay Tones
Available in 2 colorways

A unique textile wallcovering, Miro features delicate embroidery with decorative wooden beads. The name “Miro” refers to a variety of redwood used in many Polynesian works of art and furniture. This artistically woven wallcovering provides texture, depth, and a historic sense of sophistication.

NEW! Cornice - by Arte

Trend: Warm Clay Tones
Available in 2 colorways

Cornice is a hand-crafted work of art, made from authentic capiz shells. Designers can create captivating patterns by arranging the wall tiles in different directions, customizing the ancestral look to fulfill their artistic vision.

Looking for more?

View all of the Koroseal and Arte products featured at HD 2025 in our HD Expo Brochure!

HD Expo 2025 Brochure